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Business Development for Artist and Makers

Tuesday, September 21st | 6:30pm-8:30pm | Business Development for Artist and Makers


If you aspire to generate income with your art or craft, this workshop will give you a detailed understanding of business development and the strategic planning techniques necessary to start or grow a creative venture. You will learn how to set targets and define key performance indicators, complete market analysis, develop a marketing strategy, create business and project plans, measure performance, and more!

The recommended age for this class is 18+.

This class will take place indoors at Rochester Brainery, located at 176 Anderson Ave F109, Rochester, NY 14607.

Live subtitles will be available upon request during this class. If you prefer a sign language interpreter, please fill out our  contact form. Please also let us know if you have any preferences (seating, vision access, etc).

About the teacher
Jessica Hasler Southwell holds a BS degree from Roberts Wesleyan College. She founded apPROach Consulting, LLC to deliver strategic planning, executive coaching, project management, and business development services to individuals and businesses. Jessica is the Vice President of the Board of Directors of Genesee Valley Council on the Arts (GVCA) and is passionate about helping artists, small businesses, and non-profit organizations grow.

For details on our COVID-19 policies, class cancellation policy, parking, and more please visit our FAQs.