Wednesday, June 22nd | 6:30pm-8:30pm | Business Development for Artists and Makers


If you aspire to generate income with your art or craft, this workshop will give you a detailed understanding of business development and the strategic planning techniques necessary to start or grow a creative venture. You will learn how to set targets and define key performance indicators, complete market analysis, develop a marketing strategy, create business and project plans, measure performance, and more!

This class is appropriate for ages 18+.

This class will take place online through Zoom. Links to Zoom classes will be sent out 1 hour prior to the start of class. If you do not receive your link, please check your spam or submit an email through our contact page.

Live subtitles will be available upon request during this class. If you prefer a sign language interpreter, please fill out our contact form. Please also let us know if you have any preferences (seating, vision access, etc).

About the teacher:
Jessica Hasler Southwell holds a BS degree from Roberts Wesleyan College. She founded apPROach Consulting, LLC to deliver strategic planning, executive coaching, project management, and business development services to individuals and businesses. Jessica is the Vice President of the Board of Directors of Genesee Valley Council on the Arts (GVCA) and is passionate about helping artists, small businesses, and non-profit organizations grow.

For details on our COVID-19 policies, class cancellation policy, parking, and more please visit our FAQs.