Want to track more information to Google Analytics but don't want to learn to be a web developer? As a marketer, do you wish you could do some simple A/B testing with out expensive products? Do you want to add a library like ShareThis with out re-deploying your website? Do you need to add a new pixel now and can't wait for your development team to get to it? How about you need to add some schema.org
information to your page but your CMS/E-Commerce platform doesn't support it? In this introductory class, we will introduce Google Tag Manager and go over many of its great uses using
examples. We will walk through the basic implementation of installing on a site, run through some different
scenarios, and answer questions related to tag manager & SEO. Class location: This class will take place at Rochester Brainery, 176 Anderson Ave. F109, Rochester, NY 14607. Click here for directions. About the teacher:
Shawn Carr moved to Rochester to obtain a B.S. degree in Information Technology from RIT. After RIT, he worked with companies of all sizes, from start-ups to Fortune 100 companies. During the last 17 years, Shawn has done pretty much every aspect of web development, from front-end to back-end, from CMS to E-Commerce and everything in-between. In 2008 Shawn founded Sharp Notions
, a full-scale marketing, and development company in Fairport, NY. Shawn is certified in Google Analytics, Google Mobile Sites, Google AdWords Certification - Video Advertising, MCSD: Web Applications, and 13 other Microsoft certifications. He is excited to share his experience and help others with their internet adventures.For details about our refund and class cancellation policy, visit our FAQs.